BRAND DIFFERENCE
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THE CHALLENGE
ISGF currently struggles with the challenge of being “Too small to be big, but too big to be small”. Our brand and messaging represents high-quality service for both clients and candidates alike. Recruiting and Staffing is a relationship business. Offering value-added consulting services, regardless of job placement or not, is how we stand out from our competitors. We approach these job opportunities with candidates and clients as partnerships.
OVERARCHING MESSAGE
- We are highly flexible and adaptable to your needs.
- We strongly believe in the power of relationships and make great strides to create a win-win scenario for all parties involved.
- We believe in constant communication with our clients.
- We are mighty.
- We get the job done and deliver results.
- We are impressive.
- We are service driven.
- We are memorable.
- We are easy to work with.
- We are personable.
- We are technical and knowledgeable.
- We are ambitious and audacious.
- We are ready and willing.
HOW WE WANT TO BE PERCEIVED
| Upscale | Classy | Sophisticated | Powerful |
| Clean | Audacious | Effective | Crisp |
| Airy | Light | Modern | Serious |
| Caring | Confident | Leading | Capable |
| Proven | Performer | Results-driven | Adaptable |
| Flexible | Ambitious | Aggressive | Competent |
| Cutting edge | Partnership | Resourceful | Playful |