CREDIBILITY
ISGF WEBSITE – RECRUITER PROFILE PAGE
Your online presence and personal brand help establish credibility with prospects and customers. We have created a specific web page on the ISGF website to help prospects and customers better understand who you are to increase their level of trust in you.
Every recruiter’s profile page contains the same information to maintain consistency in the look and feel. Please provide responses to the information below and email the text to media@isgf.com so our Marketing team can include the details on your webpage.
| FIRST AND LAST NAME | As it would appear on your email signature and business card. |
| JOB TITLE | As it would appear on your email signature and business card. |
| PROFESSIONAL HEADSHOT | These photos should be high-resolution photos and sent as a jpeg file. If you do not have a professional headshot, please speak to someone from our Marketing Team to schedule a time to take your headshot. |
| ABOUT ME BIO | Your bios should be fun and personal but also relate to your role in the recruitment industry. Consider talking about things you enjoy; hobbies, sports, family, volunteering and then try connecting those activities to the functions of your job (i.e.: networking, supporting professional relationships, helping candidates and clients grow, etc.). The purpose of your bio is to “humanize” yourself to potential clients and candidates as well as facilitate a more personal connection. Please remember that while these bios are meant to show a more personal side of you, they should always be work appropriate. |
| FOUR FUN FACTS | Your facts should be interesting and particular to you, expressing your individuality and personality. Examples of facts could be; things you are passionate about, personal achievements or records, quirky skills, traits or pet peeves, unique abilities, etc. |
| FOUR TOP SKILLS | This is where you will highlight your professional abilities. When developing this list, consider the skills needed to make you successful in the recruiting industry. You can also refer to the “Recommendations” section of your LinkedIn profile for additional ideas. |
| SIX PERSONAL PHOTOS | Your personal photos should highlight your light and friendly side. Include pictures of yourself having fun, traveling, or photos of you with pets or family. The idea is to provide pictures that capture what you are like outside of work, just remember to keep it appropriate. |
| DIRECT DIAL NUMBER | Your phone number to your desk at ISGF. |
| ISGF EMAIL | Your ISGF email address for direct communication with your prospects and customers. |
| LINKEDIN URL | Your personalized LinkedIn URL. *NOTE: You will be working to enhance your existing LinkedIn profile in the next section to boost your credibility. |
| ADDITIONAL SOCIAL MEDIA LINKS | – Your ISGF Facebook – Your ISGF Twitter – Your ISGF Instagram – Create meetup.com profile and join groups Research and join local professional organizations |
LINKEDIN PROFILE
Whether you know it or not, your LinkedIn profile is your online personal brand and is a fingerprint and extension of who you are. The public views your professional career here. Here are the top 5 reasons to use it according to the CMO of LinkedIn:
1. Millions use it! With over 380 million members, LinkedIn is the world’s largest professional network. They gain 2 new members every second!
2. People are researching you. All kinds of people use all kinds of ways to learn about you. LinkedIn gives you an opportunity to control what they discover about your strengths and, more important, about your brand.
3. It is the most efficient way to manage and grow your network. Stay connected to past and current colleagues, learn what people are working on and sharing. Celebrate their promotions and career movement. Share expertise, ask questions, and learn best practices.
4. It is packed with invaluable resources. LinkedIn helps you expand your success by offering crucial connections and expertise. Want to solve problems that can’t be solved by the people in your department? Need to open doors with cross-functional teams or partners? Need a vendor referral? Need to keep up with market trends and initiatives?
5. It is the ultimate personal branding platform. LinkedIn provides one of the best opportunities to increase your visibility and credibility with members of your professional community. Now that you can add videos and images in your summary and work experience fields, you can develop a truly three-dimensional view of your brand.
LINKEDIN PROFILE OPTIMIZATION
There’s a big difference between being on LinkedIn and using it. LinkedIn can be used for so many things beyond just hosting your resume. What most people don’t realize is that LinkedIn is a powerful search engine. Here’s a list of just a few of the ways you can leverage the platform:
- Building Trust Amongst Your Peers – Job Seekers
and Hiring Managers
- Generating Leads
- Kickstarting Partnerships
- Building Your Brand
- Obtaining Industry Knowledge
- Consuming and Creating Content
- Getting Support from Peers Within Your
Industry Networking
- Referrals and recommendations from others in the industry
Before you can take full advantage of all of these features and benefits, it’s imperative to have a highly optimized profile. Use this checklist as a guide to turn your LinkedIn profile into a brand building, lead generating machine!
LINKEDIN PROFILE | TOPCARD
| PROFILE PHOTO | According to Money magazine, a photo generates up to 20 times more clicks and up to 35 times more messages. Your photo should take up 60% of the frame. Should be a CURRENT photo (no catfishing) Dress to the expectations of your desired audience |
| BACKGROUND PHOTO | This image drives visual interest and lends itself to your professional brand. Make sure the photo communicates what you are trying to portray when someone visits your page. *ISGF provides a background photo to add to your profile. |
| OPTIMIZED HEADLINE | Keywords in this space carry more weight than keywords in the rest of the profile. Think of your Headline as something that gets you noticed and opens doors, as a value statement, as the future, not the present. It’s your opportunity to stand out from the crowd. Elements of a great LinkedIn Headline: – Highlights top accomplishments or areas of expertise – Describes how you can help others – Short and Impactful Example: Recruiting Manager · Staffing · Talent Acquisition · Business Consultant · We’re Hiring! |
| 100+ CONNECTIONS | This allows you to expand your network and build relationships through first degree connections, as well as improve your position in a search result. |
| CONTACT DETAILS | A clean, customized LinkedIn URL makes your profile easy to find and access. Add your personal/company website Add your “professional” email address (the one you would like prospective clients, employers, and business partners to reach you) Twitter (You will create an ISGF Twitter account) Birthday (You want to show up in all of your contacts notifications at least once a year) |
| LOCATION | According to LinkedIn, profiles with a geographical location appear in up to 20 more times in searches. |
LINKEDIN PROFILE | ABOUT
| SUMMARY | The Summary Section is an ideal space to tell your story while driving search engine optimization through the use of hard and soft skills as keywords. 1. Use all of the real estate (2,000-character limit. 2. Write in a narrative format. Tell your story in your own words. 3. Clear Mission Statement. 4. Inject personality and optimize for SEO (industry-specific words matter). Your goal is to start a conversation with people. 5. End with a clear call to action. You’ll want to be sure to let the people in your network know what you’re looking to accomplish and what you’d like next to do for them. 6. Add photos to your summary. Your profile should be more than just a paragraph. Add photos, videos and a link to your blog or website if you have them. |
| FORMAT AND READABILITY | This space generates more attention with sensible use of bullets, bold and italics. |
| MEDIA BAR | Make your profile compelling and help it standout by including photos, videos, documents, slides, publications, patents and/or portfolios which demonstrate your professional achievements. |
ARTICLES AND ACTIVITY
| POSTS & ARTICLES | Whether you forward someone else’s content, or post your own articles, this activity will drive interest to your profile and attract more followers. |
| LIKES, COMMENTS & SHARES | According to LinkedIn, this activity drives favorable attention to your profile and can be important in staying engaged. |
Studies show that 80% of B2B leads come from LinkedIn, and 94% of B2B marketers use LinkedIn to distribute content. If you’re not active on LinkedIn, you’re missing 80% of your leads.
EXPERIENCE
| EMPLOYER NAME & LOGO | The name and logo will draw attention to your experience and connect your profile to company’s LinkedIn page. When adding your ISGF job experience, please add the following videos to your Job Description to make this stand out: We Are ISGF: https://www.youtube.com/watch?v=RR0g-aIZvuA&t=10s Our Clients: https://www.youtube.com/watch?v=DWUYwD6m1J0&t=9s Our Job Seekers: https://www.youtube.com/watch?v=lttXUdqeBdw&t=2s |
| JOB TITLE | A keyword-optimized job title communicates your position and fosters easy searchability. |
| START & END DATE | This reflects the timeline of your work experience. Some employers give this section the same weight as a resume. |
| JOB DESCRIPTION: CONTENT & READABILITY | Keywords – industry-specific and skill-based terms – can drive search engine optimization (SEO). Recruiters or employers may skim through profile content. Clean formats are more readable and engaging. |
EDUCATION
| COLLEGE / UNIVERSITY | The best networking can be accomplished with alumni. Help classmates find you by including your college or university. |
| DEGREE / FIELD OF STUDY | This section proves your academic level and contributes to your qualifications. |
| ACTIVITIES & SOCIETIES | This section can include athletics, clubs, and campus media as well as academic and social fraternities and sororities. |
On average, 46% of social media traffic coming to B2B company sites is from LinkedIn. LinkedIn has 546+ million users in 200 countries, and 2 new members join the network every second!
LICENSES & CERTIFICATIONS
| LICENSES & CERTIFICATIONS | Certifications are a great way to emphasize your knowledge and professional achievements. |
VOLUNTEER & COMMUNITY
| VOLUNTEER | According to LinkedIn, 1 out of 5 employers are interested in a candidate’s role in the community. Volunteering provides another opportunity to showcase skills and experiences. It also demonstrates your commitment to the community. |
SKILLS | ENDORSEMENTS | RECOMMENDATIONS
| CURRENT SKILLS | Certifications are a great way to emphasize your knowledge and professional achievements. |
| ENDORSEMENTS | Your profile could rank higher in a search result if you have at least 10 endorsements for sought-after skills. Give endorsements and you will receive them. |
| RECOMMENDATIONS | Employers and recruiters seek out this section for third-party proof of your job performance and professional reputation. At least three are needed to be job search-ready. Ask for recommendations and give them as well. |
ACCOMPLISHMENTS
| HONORS & AWARDS | Individual or team honors, work or community, will speak your worth and set your profile apart from your competition. |
| ORGANIZATIONS | This section is the place to demonstrate your membership in professional groups and associations. |
| LANGUAGES | Being multi-lingual can give you a competitive edge. |
| COURSES | Emphasize how you have worked to develop yourself by listing professional courses you have taken while on the job. |
| PROJECTS | This section highlights achievements like completed projects, speaking engagements, case studies, e-books, webinars and success stories. |
| PATENTS | According to LinkedIn, patents are a great way to showcase your expertise in a particular field. |
| PUBLICATIONS | Publications can be considered evidence of subject matter expertise and may include books, published papers, research, white papers and articles. |
INTERESTS & GROUPS
| INFLUENCERS | Following influencers help keep you up-to-date on industry trends making it easier to share articles and generate discussions to drive engagement and attract others to your network. |
| COMPANIES | Following at least five companies, allows you to track job openings and recent updates for your target companies. |
| GROUPS JOINED | Joining at least five groups allows access to people outside of your network and fosters new connections which could drive activity to your profile. Add more relevant to the IT and Recruiting industry and remove pending requests to join groups that have been pending for longer than 1 month. |
| SCHOOLS | Following schools keeps school events and updates posted to your newsfeed. |
Of the 546 million total LinkedIn users and 250 million monthly active users, only 3 million share content on a weekly basis—just a touch over 1% of monthly users. That means 3 million users are getting 9 billion impressions each week!
What actions do you need to take to update your LinkedIn profile and start engaging with your network?
| Update Top Card | Update Licenses & Certifications |
| Update About | Update Volunteer & Community |
| Write Articles & Activity | Add Skills, Endorsements & Recommendations |
| Update Experience | Add Accomplishments |
| Update Education | Add Interests & Groups |
| Follow Industry Leads and Companies | Follow Pioneers and Influencers |