OUR LOGO

Often we are asked, what’s the significance of the lion in the ISGF logo.  We call him Leo, and to us, he’s more than just a lion, and more than just a logo or icon.  Leo is a “rampant lion” which was introduced and incorporated into the ISGF rebrand and reorganization in 2011.  In heraldic times, the “attitude” of the lion defined it’s meaning.  Attitude refers to the position or posture (pose) that the lion is depicting.  A rampant lion is always portrayed standing upright, forepaws stretched outright, claws extended, and mouth wide open.  The rampant posture indicates the lion is prepared for battle, ready to defend or strike if necessary.  The rampant lion embodies strength, courage, bravery, and tenacity.  

The lion in general, has always symbolized strength, wisdom, power, royalty, dignity, courage, justice, honor, loyalty, leadership and ferocity.

Leo is more than a lion, Leo is the embodiment for all that we hold true.  At ISGF, we embrace these values as our own; collectively as a sound core of business principles for an audacious business enterprise such as our own.  Leo the Lion should serve as a constant reminder of the values and attributes that we embrace and cherish, but more importantly, as a mindset, an attitude if you will, that we shall never fail, we shall never give up, and we shall conduct ourselves with honor, with dignity, with courage, with strength all while holding our head high, regardless of the challenges that may come our way.  At times, candidates or clients will remark that the lion looks like the Express, Lowenbrau or Peugot logo.  While those logos do in fact also utilize a rampant lion, they are different. In fact, Leo the ISGF Lion was hand drawn and digitized by a designer and artist in Orlando, FL.  Leo and the ISGF logo have been approved and recorded as a registered trademark of Innovative Systems Group of Florida, Inc. under serial 86-755,944 by the United States Patent and Trademark Office.

Today, the spirit of Leo the Lion is exemplified in our Corporate Offices in Orlando with a 2′ laser cut LEO made of polished aluminum.  The sign is mounted permanently to the wall in the main corridor of the ISGF office, softly backlit by warm LED lighting.  What many people do not know is that the lion was deliberately wired to not have an off switch allowing it to glow 24 hours a day, 365 days a year.  To us, the light of Leo and all it embodies lives on and should never be extinguished, it’s “forever-on” light shines as a daily reminder of the values and attributes we hold ourselves to.  Most of all, it reminds us keep charging forward with courage and bravery.